| Description |
xxix, 565 pages : colour illustrations ; 27 cm |
| Contents |
Part 1: The context of public relations -- 1. Public relations origins: definitions and history -- 2. Media context of contemporary public relations and journalism in the UK -- 3. Public relations and democracy -- 4. Community and society: corporate social responsibility (CSR) -- 5. Intercultural and multicultural context of public relations -- 6. Role of the public relations practitioner -- Part 2: Public relations theories and concepts -- 7. Public relations theories: an overview -- 8. Strategic public relations planning and management -- 9. Public relations programme research and evaluation -- 10. Corporate image, reputation and identity -- 11. Public relations, propaganda and the psychology of persuasion -- 12. Public relations' professionalism and ethics -- Part 3: Public relations specialisms -- 13. Media relations -- 14. Internal communication -- 15. Managing community involvement programmes -- 16. Issue management -- 17. Crisis public relations management -- 18. Public relations and the consumer -- 19. Business-to-business public relations -- 20. Public affairs -- 21. Public relations in the world of finance -- 22. Integrated marketing communications -- 23. Sponsorship -- Part 4: Sectoral considerations -- 24. Corporate communication -- 25. Non-government organisations and pressure groups -- 26. Strategic communication and social marketing in healthcare organisations -- 27. Arts, leisure and entertainment marketing and communications -- 28. Celebrity culture and public relations -- 29. What next? future issues for public relations |
| Summary |
Exploring Public Relations is the definitive academic text on Public Relations. Now in its third edition, the book is essential reading on courses in PR at undergraduate and postgraduate level. It continues to provide a critical analysis of the subject and a sophisticated blend of theory with real life, and includes many case studies, activity exercises, discussion questions and full colour photographs to illustrate the discussions in the text. There is new coverage of the impact of Web 2.0 technologies on PR as well as updated case studies and examples throughout the book to engage students of this exciting subject. |
| Notes |
Previous edition: 2009 |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Recommended Reading COMM 1057 2015 |
| Subject |
Public relations.
|
| Author |
Yeomans, Liz, author
|
| ISBN |
9780273757771 (paperback) |
|
