Cover -- Half Title -- Title Page -- Copyright Page -- Original Title Page -- Original Copyright Page -- Dedication -- Preface -- Table of Contents -- 1. The Moulding of Modern Man -- 2. What is the Self? -- 3. Psychological Approaches to Personality -- 4. The Individual in Society -- 5. Intellectuals and Public Opinion -- 6. Loyalties -- 7. Treachery and Treason -- 8. 'Brainwashing' and 'Thought Reform' -- 9. Advertising and Publicity -- 10. Mass Culture and Persuasion -- 11. Concepts of Progress -- 12. Conclusion and Afterthoughts -- Bibliography -- Subject Index -- Index