Series Foreword / Robert E. Denton, Jr. -- 1. Introduction: The Unique Rhetorical Situation of the Presidential Primary -- 2. Primary Rules and Their Impact on Communication -- 3. Speeches and Debates for Dozens ... and Millions -- 4. Advertising in a Multi-Candidate Field -- 5. Through Media Eyes In the Pre-Television Era: News Media Shaping of the Primaries, 1912-1952 -- 6. Through Media Eyes in the Age of Television: News Media Shaping of the Primaries, 1972-1992 -- 7. Communication Patterns in Presidential Primaries, 1912-2000: Knowing the Rules of the Game
Summary
A comparison of communication in the US presidential primaries of the 20th century. It examines the role of the candidates and the media during primary elections and the communication patterns that transcend time regarding political image, horse race coverage and negative campaigning
Bibliography
Includes bibliographical references (pages 225-243) and index
Notes
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL
English
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