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Book Cover
Author Hillier, Dawn, 1950-

Title Communicating Health Risks to the Public : a Global Perspective
Published Farnham : Ashgate Pub., 2007
Online access available from:
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Description 1 online resource (166 pages)
Contents Cover; Contents; List of Figures; List of Tables; List of Contributors; Acknowledgements; 1 Introduction; 2 View from the Global Village; 3 Cultural Meaning of Risk; 4 How Do We Perceive Risks?; 5 The Art and Science of Health Risk Communication; 6 Amplification of Risk: Styles and Approaches to Contemporary Health Risk Communication; 7 Fast Cars and Cool Cigarettes -- Resilience of Risky Behaviour in Young People; 8 Risk Communication and the Media; 9 Social Life of Risk Communication; 10 Communication Shapes the World; Bibliography; Index
Summary This book reviews current health risk communication strategies, and describes the techniques, including drama, storytelling and scenarios that are used to identify and prioritise key communication issues, and to identify policy responses. The book also
Notes Print version record
Subject Health risk communication.
Public health -- Citizen participation.
Risk communication.
Form Electronic book
ISBN 0754682862 (electronic bk.)
9780754682868 (electronic bk.)