| Description |
1 online resource (270 p.) |
| Series |
Studies in Sports Media Series |
|
Studies in Sports Media Series
|
| Contents |
Intro -- Cover Page -- Half Title -- Title Page -- Copyright Page -- Dedication -- Contents -- Acknowledgments -- Introduction: The International House of Hoops -- A (Pre) History of the NBA -- Global Sports Television: Frameworks, Formats, Flows -- An Industry's View of Itself -- From Court to Couch -- 1 The Court: Event Production, Streaming Television, and the "Glocalization" of Live Sport -- Sports and the Media Event -- Media and the Sports Event: The McDonald's Open and the Atlanta Hawks Tour -- Producing the Global Sports Event -- Localizing the Global Sports Event |
|
Globalizing the Local Sports Event -- Conclusion: Global Games -- 2 The Venue: Silicon Valley, Public Finance, and the Arena as Media Platform -- The Arena as Media Platform -- NBC and the Facilities Requirements -- The Stadium Boom and Public Funds -- High Upside: Silicon Valley and the NBA -- Code and Concrete: The Case of Golden 1 Center -- International Investments: The Case of Brazil -- Conclusion: The Bubble and Future Trends -- 3 The Wires: Dark Fiber, Satellites, and the Global Infrastructures of Streaming Sport -- NBA Entertainment: A Foundational Media Infrastructure |
|
Direct-Broadcast Satellite and Dot-coms: Sport in the Early Direct-to-Consumer Era -- NBA.com TV and Convergent Media Infrastructures -- Baseball Advanced Media, Globalization, and the Early Infrastructures of Streaming -- Hub and Spokes: The Hardware of the Contemporary Sports Media Infrastructure -- Endeavor Streaming, Geolocation, and the Software of International Streaming Platforms -- Conclusion: Toward a Post-network Paradigm -- 4 The Office: The NBA's Executive Operation as a Global Media Empire -- Manifest Destiny -- Putting Out Fires: The NBA on CBS -- The "Less Is More" Strategy |
|
Beyond Basketball: The NBA on NBC -- New Frontiers: The NBA's International Offices -- Dunk Street: The NBA as Media Format -- Conclusion: Cable and Control -- 5 The Couch: At-Home Sport Spectatorship and the Multiplatform Viewing Environment -- Hoop Heaven: Sports Television as Multiplatform Multiplex -- Numbers Games: Fantasy Sport and Sports Betting -- Houses of Highlights: Digital News and Social Media -- Conclusion: Bringing It All Back Home -- Conclusion: The House That Hoops Built -- Notes -- Index -- Series Page |
| Notes |
Description based upon print version of record |
| Form |
Electronic book
|
| ISBN |
9780252054587 |
|
025205458X |
|
