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Book Cover
Author Pratt, Bill, 1925-

Title My Safeway story : making it happen / Bill Pratt
Published [Melbourne] : Brolga Pub., [2006]


Location Call no. Vol. Availability
Description x, 292 pages : illustrations, portraits ; 21 cm
Contents 1. Growing up in Frankston -- 2. From RAAF to student engineer -- 3. Bill Pratt : grocer -- 4. New beginnings (marriage and self-service) -- 5. From one store to two -- 7. A vision of the future : supermarkets in the USA -- 8. Minding your Ps and Qs -- 9. The future comes to Frankston -- 10. Joining with Safeway -- 11. Learning in the Big League -- 12. Putting lessons into practice -- 13. Australia's first Safeway store -- 14. Spreading out -- 15. Taking the Safeway reins -- 16. Australian Safeway stands alone -- 17. Discovering a haven amidst expansion -- 18. Nothing somes easy -- 19. Moving to Mulgrave -- 20. A new face at New Faces -- 21. Courtesy is catching -- 22. The era of the Hypermart -- 23. The great price war of 1981 -- 24. Surviving difficult times -- 25. The battle for barcodes -- 26. Safeway turns 21 (and tries for $1 billion sales) -- 27. Two zones, further expansion -- 28. The VFL taskforce and the end of an era -- 29. In conclusion -- Milestones
Summary "When Bill Pratt took over Pratt's Store in the outer Melbourne suburb of Frankston in 1946, his plan was to sell the small grocery business for a profit within a few months. Instead, he discovered a taste and talent for retailing. What began as a holiday job for a young engineering student turned into a billion-dollar enterprise that changed the face of the Australian grocery industry. A pioneer of self-service and supermarkets in the 1950s, Bill Pratt caught the eye of US company Safeway and in 1963 his company of three stores merged with the giant supermarket chain. He took the help of Australian Safeway in 1967 and by 1985, there were 130 Safeway stores operating throughout eastern Australia. Always, Bill Pratt has acted according to his philosophy that 'nothing comes easy, but there is always a way'. As a result, this book is not only an enthralling memoir of the revolutionising of a major part of our modern way of life, but also a spirited and inspirational guide to success in retailing, and in life." - back cover
Subject Pratt, Bill, 1925-
Safeway (Vic.)
Businessmen -- Australia -- Biography.
Supermarkets -- Australia.
Genre/Form Autobiographies.
ISBN 9781920785840 paperback
1920785841 paperback