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Book Cover
E-book
Author Cochoy, Franck., author.

Title On the origins of self service retail / Franck Cochoy ; translated by Jaciara Topley-Lira
Published London ; New York : Routledge, 2016
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Description 1 online resource (xi, 226 pages)
Series Routledge studies in the history of marketing
Contents 1. How to read Progressive grocer -- 2. Making people do business with words-things -- 3. The beginnings of Progressive grocer : improving commerce before transforming it -- 4. Transforming commerce : a business of pens and brands -- 5. Rolling stores, or the tour of trolleys -- 6. Conclusion
Notes "First edition published 2014 in French by Le Bord de l'Eau, Lormont"--t.p. verso
Subject Retail trade.
Self-service stores.
Retail trade.
Self-service stores.
Form Electronic book
Author Topley-Lira, Jaciara
ISBN 1315697408
1317449738
1317449746
9781315697406
9781317449737
9781317449744