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Book Cover
E-book
Author Ebster, Claus.

Title Store design and visual merchandising : creating store space that encourages buying / Claus Ebster and Marion Garaus
Edition First edition
Published New York, NY : Business Expert Press, [2011]
©2011
Online access available from:
ProQuest Ebook Central (owned titles)    View Resource Record  

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Description 1 online resource (204 pages) : illustrations
Series Consumer behavior collection
Business Expert Press digital library
Consumer behavior collection.
Contents Acknowledgments -- Introduction: what store design can do for you -- 1. Store layout: understanding and influencing how shoppers navigate your store -- 2. Where am I? Helping shopper orientation in your store -- 3. Store design factors: looking good from store front to store back -- 4. Visual merchandising: capturing customer attention -- 5. Store atmosphere: communicating using the senses -- 6. Experiential store design: make shopping memorable and fun -- 7. A cookbook for best store design: seven recipes -- Notes -- References -- Illustration credits -- Index
Summary "In an age of self-service stores, saturated markets, and ever more demanding customers, the careful and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In this book, the interested reader will find a variety of hands-on suggestions for how to optimize the design of retail stores and service environments to increase customer satisfaction and sales. While the focus is on the practical applicability of the concepts discussed, the book is nevertheless firmly grounded in consumer and psychological research. In this respect it is uniquely positioned vis-á-vis books written by artists, architects, and interior designers, which often lack a solid research foundation, and academic journals articles, which are often inaccessible to the educated yet nonspecialized reader. In writing this book, the authors draw on both the recent research literature and their own experience in marketing consulting and consumer research"--Provided by publisher
Analysis Consumer behavior
Marketing
Retailing
Store design
Visual merchandising
Bibliography Includes bibliographical references (pages 179-197) and index
Notes Print version record
Subject Display of merchandise.
Stores, Retail -- Design and construction.
Form Electronic book
Author Garaus, Marion.
Business Expert Press
ISBN 1606490958 (electronic bk.)
9781606490952 (electronic bk.)