| Description |
1 online resource (208 pages) |
| Contents |
Cover; Half Title; Title Page; Copyright Page; Table of Contents; General Editorâ#x80;#x99;s Preface; List of Figures; List of Tables; Notes on the Contributors; Introduction: Transformations of Retailing in Europe after 1945; 1 Consumer Society Revisited: Affluence, Choice and Diversity; PART I: AMERICANIZATION OF RETAILING? THE INTRODUCTION OF SELF-SERVICE; 2 The Coming of the Supermarket: The Processes and Consequences of Transplanting American Know-How into Britain; 3 The Long Way to the Supermarket: Entrepreneurial Innovation and Adaptation in 1950sâ#x80;#x93;1960s Italy |
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4 How West German Retailers Learned to Sell to a Mass Consumer Society: Self-service and Supermarkets between â#x80;#x98;Americanizationâ#x80;#x99; and â#x80;#x98;Europeanizationâ#x80;#x99;, 1950sâ#x80;#x93;1960s5 Beyond Self-Service: The Limits of â#x80;#x98;Americanizationâ#x80;#x99; in Post-War West German Retailing in Comparative Perspective; PART II: NEW AND OLD PLACES OF CONSUMPTION; 6 Automatic Trade: Self-Service and the Polycentric Early History of Slot Machines; 7 Mail Order Retailing in Britain Since 1945: Credit, Community and Technology |
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8 What Sex are Sex Shops? The Retailing of Erotica in West Germany Before the Legalization of Pornography9 â#x80;#x98;Everything that Exists in Capitalism Can Be Found in the Department Storeâ#x80;#x99;: The Development of Department Stores in the Federal Republic of Germany, 1949â#x80;#x93;2000; PART III: SCIENTIFIC KNOWLEDGE, TECHNICAL INNOVATIONS AND THE RETAIL TRADE; 10 Managing the Unmanageable: The Professionalization of Market and Consumer Research in Post-War Europe; 11 Irradiating Fish â#x80;#x93; Improving Food Chains. Retailers as Mediators in a German Innovation Network? 1968â#x80;#x93;1977 |
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12 Cool Alliances: Freezers, Frozen Fish and the Shaping of Industryâ#x80;#x93;Retail Relations in Norway, 1950â#x80;#x93;196013 The Barcode Revolution in German Food Retailing |
| Notes |
Print version record |
| Subject |
Retail trade-Europe-History-20th century
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| Form |
Electronic book
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| Author |
Jessen, Ralph
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| ISBN |
9781317007777 |
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1317007778 |
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