| Description |
1 online resource (259 p.) |
| Contents |
Cover -- Title Page -- Copyright Page -- Contents -- Introduction -- Chapter 1 Changing the World with Outcomes -- A Vehicle of Transformation -- Beach Holidays -- Selling the Dream of a Better Future -- Clarifying Your Value Proposition -- The Gaddie Pitch -- Transforming Curiosity into Sales -- Chapter 2 Knowing Your Most Valuable Clients -- Making Marketing Easier -- Identifying Your Most Valuable Clients -- Creating a Buyer Persona -- Financial Fred -- Chapter 3 Creating Your Offer -- Step 1: Identifying Your Most Valuable Clients (MVCs) -- Step 2: Defining the Desired Outcome |
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Step 3: Developing the Process -- Step 4: Determining the Price -- Reducing the Risk in Your Offer -- Chapter 4 Building Your Message to the World -- The Big Promise -- What Is a Personal Brand? -- How Do You Build a Personal Brand? -- Repetition Is Powerful, Even When You Think It's Annoying -- Can I Create a Personal Brand? -- Busting Common Myths About Personal Branding -- Myth 1: Personal Branding Is Only for Celebrities or High-Profile Individuals -- Myth 2: Personal Branding Is Just About Self-Promotion -- Myth 3: Personal Branding Requires You to Be an Expert in Everything |
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Myth 4: Personal Branding Is All About Your Online Presence -- Myth 5: Personal Branding Means You Can't Show Vulnerability -- Myth 6: Personal Branding Is Set in Stone -- Myth 7: Personal Branding Is a Time-Consuming Process -- Myth 8: Personal Branding Is Only for Individuals in Certain Professions -- Myth 9: Personal Branding Is Only About Making Money -- Myth 10: Personal Branding Is a Solo Effort -- Authenticity Matters -- Chapter 5 Getting Organized and Systemizing Your Growth -- Searching for the Missing Puzzle Piece -- Diarizing Your Actions -- The Eisenhower Matrix |
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Focusing on Long-Term Success -- Avoiding Short-Term Results -- Eliminating Activities That Add No Value -- Outsource or Automate -- Outsourcing: Leverage Expertise and Get More Done -- Automating: Do More with Less -- Chapter 6 Reducing Sales Friction -- Awareness -- Relatability -- Belief -- From Curious Prospects to Believing Fans -- Education-Based Selling Certainty -- Chapter 7 Social Selling: Leveraging Social Media Without Becoming an Influencer -- The Proper Focus of Social Selling -- Should I Do Social Selling? -- Which Platforms Should I Use? -- Where Do I Start? |
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The Seven Steps of Social Selling -- Customizing Your Strategy for Each Platform -- LinkedIn -- Facebook -- X -- TikTok -- Instagram -- Chapter 8 Creating Prolific Content Efficiently and Effectively -- The Big Challenge of Creating Content -- 1. Struggling for Ideas -- 2. Feeling Like They're Saying the Same Thing -- 3. Not Finding the Time to Create -- Overcoming the Content Creation Problem -- The Power of Repurposing Content -- Strategies for Repurposing Content with a Fresh Perspective -- Repurposing Other People's Ideas -- Adding Your Unique Spin -- Replaying Your Best Hits |
| Notes |
Description based upon print version of record |
|
Reformatting Your Content |
| Genre/Form |
Electronic books
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| Form |
Electronic book
|
| ISBN |
9781394205851 |
|
1394205856 |
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