| Description |
1 online resource (349 p.) |
| Contents |
Cover -- Half Title -- Title Page -- Copyright Page -- CONTENTS -- List of Figures -- List of Contributors -- Acknowledgments -- Introduction -- PART I: Branding, Promotion, and Religious Media- Past and Present -- 1. From Logos to Logo and Back Again: Images as Transactional Objects in the History of Christian Devotion -- 2. Spiritual Healing for Sale: Medical Pluralism and the Commodification of Native American Healing Traditions -- 3. Rex Humbard, Psychographics, and the Hard Sell -- PART II: Politics and Religio-Marketing -- 4. Sharpiegate |
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5. Two Truths and a Lie: Unpacking PragerU's Hostile Rebrand of Climate Action in Religion of Green -- 6. A Head for Politics: Yarmulkes, Presidential Politics, and the Marketing of (Jewish) America -- 7. First Thoughts on a Second Qoming: Reading QAnon's Occult Economy Through the Works of Jean and John Comaroff -- PART III: Old Marketing in New Media -- 8. Faith-Centric Tiktoks: Promoting Religion through Personalized Experience and Engagement -- 9. Selling to "Smarties": The Marketing Strategies of a Social Justice Influencer |
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10. Marketing Mainline Campus Ministry: "God Loves Everyone, No Exceptions" -- 11. Inventing a Digital Evangelical Audience -- PART IV: Spirituality and Multi-Level Marketing (MLM) -- 12. Live Your Best Life Now: Wellness, Spirituality, and Multi-Level Marketing in the Health Freedom Movement -- 13. #BecauseofLuLaRoe: MLMs and the Rhetoric of Freedom, Girlboss Feminism, and Retail Ministry -- PART V: Cult Branding, Purpose Marketing, and the Body Politic -- 14. Drinking the Crossfit Kool-Aid: Cult Marketing Meets Functional Fitness |
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15. Purpose-Driven Food: Evangelical Diet Marketing and Conscious Capitalism -- PART VI: Religion, Marketing, and the Spirit of Capitalism -- 16. Hinduism and the New Spirit of Capitalism: Vocational Theology in 21st-Century Spiritualist Self-Improvement Literature -- 17. Vintage not Retro: The Secondhand Social Life of Christian Material Culture -- 18. (Not) Marketing Atheism: A Conversation with Gregory Epstein -- Index |
| Summary |
There's religion in my marketing! There's marketing in my religion! Selling the Sacred explores the religio-cultural and media implications of a two-sided phenomenon: marketing religion as a product and marketing products as religion |
| Notes |
Description based upon print version of record |
| Subject |
Business -- Religious aspects.
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Marketing -- Moral and ethical aspects
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Mass media -- Moral and ethical aspects.
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Consumption (Economics) -- Religious aspects.
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| Form |
Electronic book
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| Author |
Taylor, Sarah McFarland
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| ISBN |
9781003837718 |
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1003837719 |
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