| Description |
1 online resource (545 pages) |
| Contents |
Front Cover; Front Matter; Half Title; Full Title; Imprint; Brief contents; Contents; About the authors; Preface; Walk-through preface; Acknowledgements; New to this edition; Applications matrix; Educator resources; Section 1 Foundations of consumer behaviour; 1 Buying, having and being; Introduction; Consumer behaviour: people in the marketspace; What is consumer behaviour?; Consumers' impact on marketing strategy; Consumers are different! how we divide them up; Relationship marketing: building bonds with consumers; Marketing's impact on consumers; The global 'always on' consumer |
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The digital nativeConsumer behaviour as a field of study; Where do we find consumer researchers?; Interdisciplinary influences on the study of consumer behaviour; Two perspectives on consumer research; Should consumer research have an academic or an applied focus?; Consumers' emotions, cognitions and behaviours; Taking it from here: the plan of the book; Learning snapshot; Consumer behaviour challenge; Notes; Case study; Questions; Notes; 2 Consumer and social well-being; Introduction; Business ethics; Needs and wants: do marketers manipulate consumers? |
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Consumer rights and product satisfactionPublic policy and consumerism; Consumer activism; Corporate social responsibility and social marketing; Major policy issues relevant to consumer behaviour; Data privacy and identity theft; Market access; Sustainability and environmental stewardship; The dark side of consumer behaviour; Deviant consumer behaviour; Consumer terrorism; Addictive consumption; Consumed consumers; Illegal acquisition and product use; Learning snapshot; Consumer behaviour challenge; Notes; Case study; Questions; Notes; Section 2 Consumers' hearts and minds; 3 Perception |
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IntroductionSensory systems; Sensory marketing; The stages of perception; Exposure; Sensory thresholds; Augmented reality; Subliminal perception; Attention; How do marketers get our attention?; Personal selection factors; Stimulus selection factors; Interpretation; Stimulus organisation; The eye of the beholder: interpretational biases; Semiotics: the meaning of meaning; Perceptual positioning; Learning snapshot; Consumer behaviour challenge; Notes; Case study; Questions; Notes; 4 Learning and memory; Introduction; How do consumers learn?; Behavioural learning theories; Classical conditioning |
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Marketing applications of classical conditioning principlesInstrumental conditioning; Marketing applications of instrumental conditioning principles; Cognitive learning theory; Is learning conscious or not?; Developmental approaches to learning; Marketing applications of cognitive learning principles; How do we learn to be consumers?; Parental influence; The influence of social media; The role of memory in learning; How our brains encode information; Memory systems; Storing information in memory; The neuroscience of memory; Retrieving information for purchase decisions |
| Summary |
Consumer Behaviour: Buying, Having Being eBook |
| Notes |
Factors influencing forgetting |
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Online resource; title from digital title page (viewed on September 06, 2018) |
| Subject |
Consumer behavior -- Australia
|
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Consumer behavior.
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Australia.
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| Form |
Electronic book
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| Author |
Russell-Bennet, Rebekah, author
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Previte, Josephine, author
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| ISBN |
9781488616976 |
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1488616973 |
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