| Description |
1 online resource |
| Series |
Developments in marketing science: Proceedings of the Academy of Marketing Science, 2363-6165 |
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Developments in marketing science
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| Contents |
Intro -- 2019 Academy of Marketing Science® World Marketing Congress -- AMS Officers (2018-2020) -- AMS Board of Governors -- 2019 AMS World Marketing Congress Co-Chairs -- 2019 AMS World Marketing Congress Tracks and Track Chairs -- 2019 AMS World Marketing Congress Reviewers -- Preface -- Acknowledgments -- Contents -- Applying Evolutionary Psychology in Navigating the Standardization/Adaptation Debate in International Advertising -- Introduction -- Levels of Explanation and Domain Specificity -- Toward a Darwinian Typology of Cross-Cultural Advertising Cues |
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Human Universals (Evolved Similarities) -- Local Adaptations (Evolved Differences) -- Local Socialization (Differences Not Due to Evolution) -- Conclusion -- References -- Truth, Half-Truth or Little White Lie? Exploring Public Sentiment toward Advertising through Cartoon Analysis -- Introduction -- Perceptions of Advertising -- Editorial Cartoons and Theories of Caricature -- Cartoon Analysis -- Methodology -- Sample, Data Collection and Analysis -- Results and Discussion -- Implications for Theory and Practice -- A Balance Between Truth and Exaggeration -- Continued Focused on the Consumer |
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Conclusions and Future Research -- References -- The Impact of Culture on Humorous Ads: An Abstract -- Marketing Web Trends: An Algorithm and Brand Equity Nowcasting Application: An Abstract -- Privacy or Personalization? Drivers, Deterrents and Moderators of Consumers' Willingness to Disclose Personal Data -- Introduction -- Research Methodology -- Results and Discussion -- Conclusions and Implications for Theory and Practice -- References -- Big Data Analytics in Product Innovation Context: An Abstract |
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How Big Data Utilization Affect Firms Marketing-related Strategies and Performance: An Abstract -- The Impact of Different Aspects of Perceived Authenticity on the Tourist-Destination Relationship Quality: An Abstract -- Deceptive Use of the 'Regionality' Concept in Product Labelling: An Abstract -- Brand Heritage vs. Brand Nostalgia: Same Same, but Different? -- Introduction -- Review of Literature on Concepts and Scales -- Brand Nostalgia -- Brand Heritage -- Research Approach and Sample Characteristics -- Empirical Findings -- Operationalization of the Two Latent Constructs |
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Relationship Between Brand Nostalgia and Brand Heritage -- Conclusions and Implications -- Limitations and Suggestions for Future Research -- References -- I Feel Good: The Impact of Atmospherics General Interior Variables on Shopper Behavior: An Abstract -- Expectations vs. Reality: Can Sensory Incongruence Generate Positive Emotion and Behaviour in the Online Shopping Context? An Abstract -- Influencing Consumers' Buying Behavior through Smell: An Abstract -- Thinking Creatively through Hands -- Introduction -- Background -- Human Hands -- Craft-Making -- Embodied Metaphor and Creativity |
| Summary |
This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Edinburgh, Scotland, the theme of this proceedings draws from the Scottish Enlightenment movement of the mid-Eighteenth Century, which centered on ideas of liberty, progress and the scientific method. The core values of this movement are being challenged by the rapidly changing, globally shifting and digitally connected world. The contributions presented in this volume reflect and reframe the roles of marketers and marketing in incorporating and advancing the ideas of the Scottish Enlightenment within contemporary marketing theory and practice. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. The series deliver cutting-edge research and insights, complementing the Academys flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science |
| Notes |
International conference proceedings |
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Online resource; title from PDF title page (SpringerLink, viewed November 9, 2020) |
| Subject |
Marketing -- Congresses
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Market research.
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Business strategy.
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Research & development management.
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Sales & marketing.
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Manufacturing industries.
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Customer services.
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Business & Economics -- International -- General.
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Business & Economics -- Management.
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Business & Economics -- Production & Operations Management.
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Business & Economics -- Consumer Behavior.
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Business & Economics -- Industries -- General.
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Business & Economics -- Customer Relations.
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Marketing
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| Genre/Form |
proceedings (reports)
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Conference papers and proceedings
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Conference papers and proceedings.
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Actes de congrès.
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| Form |
Electronic book
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| Author |
Pantoja, Felipe
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Wu, Shuang
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Krey, Nina
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| ISBN |
9783030425456 |
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3030425452 |
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