Title Obama's online campaign : a personal touch for the masses / Ivor Gaber

Published London : Henry Stewart Talks, 2016

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HSTalks Business & Management Collection

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Description 1 online resource (1 streaming video file (6 min.) : color, sound) Series Business & management collection, 2056-4570 Henry Stewart talks. Business & management collection Summary The case study explores the strengths of Obama's 2008 Online Campaign, specifically, maintaining a human touch. By putting an emphasis on local political concerns, sending personalized emails, and engaging loyal supporters to spread the campaign to their close community, "Blue State Digital" was able to raise an incredible 500,000,000 dollars Notes Animated audio-visual presentation with synchronized narration Bite-size case study extracted from the talk: Introduction to political communications / by Ivor Gaber Title from title frames Subject Obama, Barack SUBJECT Obama, Barack. fast (OCoLC)fst00348231 Subject Communication in politics -- United States -- Case studies Mass media -- Political aspects -- United States Political campaigns -- Case studies Presidents -- United States -- Election -- 2008 Social media -- Political aspects -- United States Communication in politics. Mass media -- Political aspects. Political campaigns. Politics and government. Presidents -- Election. Social media -- Political aspects. SUBJECT United States -- Politics and government -- 2001-2009. http://id.loc.gov/authorities/subjects/sh2001002071 Subject United States. Genre/Form Case studies. Form Streaming video

Other Titles Introduction to political communications Introduction to political communications Introduction to political communications

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