| Description |
1 online resource (201 p.) |
| Series |
Routledge Research in Communication Studies |
|
Routledge research in communication studies.
|
| Contents |
Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Table of Contents -- 1 The COVID-19 Pandemic -- Introduction: "Communicate with Your People about the Risks" -- Public Health Risk -- Emergency Risk and Crisis Communication -- The Purpose of Risk Communication -- Public Health Preparedness -- Instructional Communication -- Persuasive Communication -- Effective Risk and Crisis Communication -- Conclusion -- 2 COVID-19: An Unexpected Pandemic? -- Introduction -- The Pandemic -- The Black Swan or the Gray Rhino? -- Pandemics in History -- Public Health Preparedness |
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The Pandemic Crisis Response -- Conclusion -- 3 The World's First Digital Pandemic -- Introduction -- Audience Fragmentation -- Algorithms, Bots, and AI -- Manipulable Messages -- Active Audiences -- The Decline of Gatekeepers -- New Forms of Gatekeeping -- Many-to-Many Communication -- Influencers as Sources of News -- Conclusion -- 4 Outbreak Communication -- Introduction -- Timeliness of Outbreak Notifications -- The 'Crying Wolf' Effect -- Transparency in Outbreak Communication -- The Political Aspects of Outbreaks -- Unintended Consequences: Inform and Be Damned |
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Co-ordination and Collaboration -- Perception of Risk -- Conclusion -- 5 Lockdown Messages -- Introduction -- Lockdown: Revisiting Centuries-Old Strategies -- Lockdown Messages. Adherence, Compliance, and Non-Compliance -- Message Types -- Case Studies -- South Africa's Thuma Mina -- Appeal -- "The Most Definitive Thuma Mina Moment" -- Shift to a Discourse of War -- Militarized Lockdown -- Why Lockdown Couldn't Work -- Norway's Dugnad Moment -- Invitation til Dugnad: Shared Responsibility and Togetherness -- Trust and Solidarity -- Conclusion -- "One-Size Does Not Fit All" |
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6 Communicating Uncertainty -- Introduction -- Defining Uncertainty -- Sources of Uncertainty in COVID-19 -- Theories on Communication and Uncertainty -- The Communicator -- The Message -- The Audience -- Communicating Uncertainty During the Pandemic -- What Are the Best Ways to Communicate Uncertainty? -- Conclusion -- 7 Risk Messages, Form, and Context -- Introduction -- Strategic and Tactical Considerations -- Information-Poor Context -- Risk Information Vacuum -- Message Purpose: What Messages Hope to Achieve -- Message Presentation Formats |
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Numerical Communication: The Power and Politics of Numbers -- Verbal Communication of Risk -- Visual Presentation -- Why Context Matters -- Conclusion -- 8 Audiences and Messages -- Introduction -- The Audience -- Multivocality and Multiple Publics -- The Rhetorical Situation -- The Cultural Context -- Hard-to-Reach Audience -- How to Overcome Obstacles with "Hard-to-Reach" Audiences -- Communication-as-dialogue Approach -- Reaching Distrustful Audiences via Trusted Communicators -- Reaching Hard-to-Reach Audiences through Influencers -- Conclusion -- 9 Public Trust -- Introduction |
| Notes |
Description based upon print version of record |
|
Conceptualising Trust |
| Form |
Electronic book
|
| ISBN |
9781000986297 |
|
1000986292 |
|
