| Description |
1 online resource (xii, 472 pages) : illustrations (some color) |
| Series |
Methods and protocols in food science , 2662-9518 |
|
Methods and protocols in food science, 2662-9518
|
| Contents |
Consumer research in food science: history, objectives, ethics, and general principles -- The historical development of food systems and heritage -- Sensory and Multi-sited Ethnographic Methods for Consumer Research -- Consumer research through cookbooks and cooking shows: Linguistics, Cultural Studies, and Media Studies -- The analysis of images in consumer research -- A structural approach to social representations of food and beverages: some methods to scientifically study lay thinking -- Perception and representation: Sorting task and Projective mapping -- Measure of the verbal emotional responses triggered by food products -- Implicit methods of food wanting -- Methods for studying multisensory perception in consumer research -- Doing (consumer) research with children: what's new? -- Creativity -- Qualitative data analysis: Challenges and opportunities for food researchers -- Consumer research in social media: guidelines and recommendations -- Research through scenarios -- Implementing eye tracking technology in experimental design studies in food & beverage advertising -- Field Studies in Food Settings: Lessons Learned and Concrete Cases -- Econometric tools for food science -- Product portfolio management -- Use of lexicometry in sensometrics, an essential complement to holistic methods. An original methodology -- Concept and packaging testing in the food industry -- Measuring desirability using reaction cards method. Meal evaluations: Studying foods and beverages in the meal context -- Studying future food scenarios with design fiction |
| Summary |
This volume details a wide range of consumer research methods from different disciplines with an application to food and beverages. Each chapter is written by well-known researchers in the field that guides the reader on a specific method in applied consumer research. Chapters are separated by disciplines, detail brief theoretical background, provide a clear examples of the methodology, anthropology, history, linguistics, and visual arts, culinary arts, design, and user experience are also approached. The separation of methods through disciplines gives a better structure to the reader when trying to apply each method. Authoritative and cutting-edge, Consumer Research Methods in Food Science detail clear steps and a framework to reproduce consumer research methods in different applications |
| Analysis |
Chemistry, Technical |
|
Science |
| Notes |
Includes index |
|
Print version record |
| Subject |
Food science -- Research -- Methodology
|
|
Consumers -- Research -- Methodology
|
|
Consumers -- Research -- Methodology
|
| Form |
Electronic book
|
| Author |
Gómez-Corona, Carlos, editor
|
|
Rodrigues, Heber, editor
|
| ISBN |
9781071630006 |
|
1071630008 |
|
