Title Cancer, research, and educational film at midcentury : the making of the movie "Challenge: science against cancer" (1950) / David Cantor

Published Rochester, NY : University of Rochester Press, 2021

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Description 1 online resource Series Rochester studies in medical history, 1526-2715 Rochester studies in medical history. 1526-2715 Contents The Americans -- The Canadians -- Baiting the Hook -- Mr. Foster Goes Fishing -- Producing and Directing -- Animation -- Live Action -- Pulling Together -- Between Production and Promotion -- Planning Premieres -- Receptions and Responses -- The Package Summary "In 1949, the U.S. National Cancer Institute (NCI) and the Canadian Department of National Health and Welfare (DNHW) commissioned a film, eventually called Challenge. Science Against Cancer, as part of a major effort to recruit young scientists into cancer research. Both organizations feared that poor recruitment would stifle the development of the field at a time when funding for research was growing dramatically. The fear was that there would not be enough new young scientists to meet the demand, and that the shortfall would undermine cancer research and the hopes invested in it. Challenge aimed to persuade young scientists to think of cancer research as a career. This book is the story of that forgotten film and what it tells us about mid-twentieth century American and Canadian cancer research, educational filmmaking, and health education campaigns. It explores why Canadian and American health agencies turned to film to address the problem of scientist recruitment; how filmmakers turned such recruitment concerns into something they thought would work as a film; and how information officers at the NCI and DNHW sought to shape the impact of Challenge by embedding it in a broader educational and propaganda program. It is, in short, an account of the important, but hitherto undocumented, roles of filmmakers and information officers in the promotion of post-Second World War cancer research"-- Provided by publisher Bibliography Includes bibliographical references and index Notes Description based on print version record and CIP data provided by publisher; resource not viewed SUBJECT Challenge (Motion picture : 1950) Subject Vocational guidance. Neoplasms -- history Motion Pictures -- history Research Personnel -- history Career Choice History, 20th Century vocational guidance. Vocational guidance SUBJECT United States https://id.nlm.nih.gov/mesh/D014481 Canada https://id.nlm.nih.gov/mesh/D002170 Form Electronic book LC no. 2021020103 ISBN 9781800103672 1800103670 9781800103665 1800103662

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