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Book Cover
E-book
Author Glazer, Rashi, author

Title Vantive Corporation customer interaction software / Rashi Glazer, James Bergkamp, Scott Linkcke, Prasad Sabada, Ken Chulz
Published London : SAGE Publications Ltd, 2017
Online access available from:
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Description 1 online resource : illustrations
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary Vantive sells software that is commonly placed in the Help Desk Software category by marketing analysts. More accurately though, Vantive's software should be classified as Customer Interaction Software for which Vantive also provides services and consulting to support the software and maximize its efficiency to the client. While the future is looking bright, the company will ultimately be faced with competition from major players in other software markets like Oracle and SAP. It needs a strategy for long-term success in the marketplace
Notes Originally published in Glazer, R., Bergkamp, J., Linkcke, S., Sabada, P., & Chulz, K. (2007). Vantive Corporation customer interaction software. The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business
Description based on XML content
Subject Vantive Corporation
Marketing.
Business planning.
Computer software industry.
Form Electronic book
Author Bergkamp, James, author
Linkcke, Scott, author
Sabada, Prasad, author
Chulz, Ken, author
ISBN 9781526410672 (ebook)