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Book Cover
Author Thomas, Emily, author

Title Samsung Electronics Company, Ltd. : Galaxy Note 7 crisis / Emily Thomas, Alejandra Zeron, James S. O'Rourke
Published London : The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame, 2017
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Description 1 online resource : illustrations
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary Samsung Electronics Company, Ltd. experienced the most serious business problem in its history following reports that lithium ion batteries in the company's Galaxy Note 7 smartphone were exploding and catching fire in 2016. This case examines technical malfunctions associated with the product failure, as well as Samsung's and the mobile industry's reaction to the crisis. This case further explores the financial and brand reputation damage to Samsung Electronics, along with other contemporary issues that affected the South Korean industrial giant
Notes Originally Published InThomas, E., Zeron, A., & O'Rourke, J. S. (2017). Samsung Electronics Company, Ltd.: Galaxy Note 7 crisis. The Eugene D. Fanning Center for Business Communication. South Bend, IN: University of Notre Dame
Description based on XML content
Subject Samsung Telecommunications America -- Case studies.
Crisis management -- Case studies.
Product safety -- Case studies.
Samsung Galaxy Note (Smartphone) -- Case studies.
Smartphones -- Case studies.
Genre/Form Case studies.
Form Electronic book
Author O'Rourke, James S., author
Zeron, Alejandra, author
ISBN 152648904X
9781526489043 (ebook)