| Description |
1 online resource (451 pages) |
| Series |
Routledge Library Editions: Management Ser |
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Routledge Library Editions: Management Ser
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| Contents |
Cover; Half Title; Title Page; Copyright Page; Dedication; Contents; Introduction; A simple system; An integral process; Its history and development; Non-profit making organizations; The aim of the book; Conventions and abbreviations; 1 What Is Corporate Planning?; What it is not; What it is; Summary; 2 Who Should Do It?; The planning team; The corporate planning process; Summary; 3 Corporate Objectives and Corporate Conduct; Corporate objectives; Defective corporate objectives; Corporate objectives for companies; Corporate conduct; Summary; 4 Objectives for Non-Profit Making Organizations |
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GeneralDefective objectives; One way through?; Summary; 5 Setting the Corporate Targets; Profits- the CPI for companies; Examine past performance; Setting the targets; Targets for non-profit-making organizations; Summary; 6 Forecasts and Gap Analysis; Long-range forecasts; Gap analysis; Summary; 7 Strengths and Weaknesses Analysis; Assessing strengths and weaknesses; Additional techniques; A very robust system; Summary; 8 Threats and Opportunities; General; Some examples; Forecasting techniques; Industry analysis; Doubled experience; The planning team meetings; Summary |
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9 Alternative StrategiesThe overall strategic totality; Extending the list of strategic ideas; Some classic strategies; Summary; 10 Selecting the Strategies; The strategies emerge; Some important strategies; Other methods of strategy formulation; Summary; Special note; 11 Evaluation, Action Plans and Monitoring; Evaluation of strategies; Action plans and business plans; Monitoring; Summary; 12 The Woodcock Group; Background; Forming the planning team; The seminar; The planning team meetings; Appendix A: The Introductory Seminar; Purpose; Participants; Method; Specimen programme; Warnings |
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Appendix B: Mistakes to AvoidThe nature of corporate planning; Composition of the planning team; False corporate objectives; Fallacious targets; Forecasts; The appraisals; Alternative strategies; Evaluating the strategies; Action plans; Monitoring; Appendix C: Definitions of Terms Used; Appendix D: Brief Outline of the Argenti System of Corporate Planning and Protection Against Errors in Forecasts; Brief outline of the planning process; Protection against errors in forecasts; Appendix E: Tern's Trucks Ltd; Background; Ambitious plans for the new subsidiary; The plan rejected |
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The SWOT analysisThe financial records; One possible solution; Further possible strategies; Notes; Bibliography; Index |
| Summary |
In this book, originally published in 1980, John Argenti deliberately and systematically strips away the sophisticated methods for corporate planning to get down to a practical corporate planning process that works. This accessible book uses no jargon or maths, and will be of interest to students of management and business studies. It is also aimed at chief executives, managing directors and other very senior executives in companies and non-profit-making organisations |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Business planning.
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Small business -- Planning
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BUSINESS & ECONOMICS -- Industrial Management.
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BUSINESS & ECONOMICS -- Management.
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BUSINESS & ECONOMICS -- Management Science.
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BUSINESS & ECONOMICS -- Organizational Behavior.
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Business planning
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Small business -- Planning
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| Form |
Electronic book
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| ISBN |
9781315122304 |
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1315122308 |
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9781351347433 |
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1351347438 |
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9781351347419 |
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1351347411 |
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