Description |
xv, 235 pages ; 24 cm |
Contents |
1. The Audience: Consumer and Commodity -- 2. Symbolic Interaction: An Audience and Industry Collaboration -- 3. Becoming Teleliterate -- 4. The Audience Makers -- 5. Audience Making -- 6. Audience Measurement: Flaws and Fallacies -- 7. Protecting the Audience's Interest, Convenience, and Necessity -- 8. Televiewing as a Competitive Sport |
Notes |
Includes indexes |
Bibliography |
Includes bibliographical references and indexes |
Subject |
Television viewers.
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|
Television viewers -- Attitudes.
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Author |
Atkin, David J.
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LC no. |
2002068923 |
ISBN |
1572734876 hardcover alkaline paper |
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1572734884 paperback alkaline paper |
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