| Description |
1 online resource (xvi, 368 pages) |
| Series |
Developments in Marketing Science |
|
Developments in Marketing Science
|
| Contents |
Automotive Impact on Market Behavior -- Consumer Behavior -- Industrial Marketing -- International Marketing -- Marketing Education -- Marketing Management -- Marketing Research -- Promotion -- Public Policy -- Quantitative Marketing -- Research in Progress -- Workshop -- Miscellaneous |
| Summary |
This volume includes the full proceedings from the 1980 Academy of Marketing Science (AMS) Annual Conference held in Dallas, Texas, entitled Marketing Horizons: A 1980's Perspective |
| Analysis |
bedrijfsmanagement |
|
business management |
|
leiderschap |
|
leadership |
|
marketing |
|
economie |
|
economics |
|
bedrijfswetenschap |
|
management science |
|
Management studies, Business Administration, Organizational Science (General) |
|
Economics (General) |
|
Management, bedrijfskunde, organisatiekunde (algemeen) |
|
Economie (algemeen) |
| Notes |
International conference proceedings |
|
Includes author index |
|
Online resource; title from PDF title page (SpringerLink, viewed November 21, 2014) |
| Subject |
Marketing -- Congresses
|
|
BUSINESS & ECONOMICS -- Industrial Management.
|
|
BUSINESS & ECONOMICS -- Management.
|
|
BUSINESS & ECONOMICS -- Management Science.
|
|
BUSINESS & ECONOMICS -- Organizational Behavior.
|
|
Marketing
|
| Genre/Form |
proceedings (reports)
|
|
Conference papers and proceedings
|
|
Conference papers and proceedings.
|
|
Actes de congrès.
|
| Form |
Electronic book
|
| Author |
Bellur, Venkatakrishna V., editor
|
|
Camerius, James W., editor.
|
|
Gnauck, Brian G., editor
|
| ISBN |
9783319109664 |
|
3319109669 |
|
