| Description |
1 online resource (xxix, 377 pages) |
| Series |
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2363-6165 |
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Developments in marketing science
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| Contents |
Buyer Behavior -- Channel Management -- International Marketing -- Marketing Education -- Marketing of Services -- Minority Marketing -- Product Pricing Management -- Promotion Management -- Research Methodology |
| Summary |
880-01 This volume includes the full proceedings from the 1991 Academy of Marketing Science (AMS) Annual Conference held in Fort Lauderdale, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, services marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science |
|
880-01/(N This volume includes the full proceedings from the 1991 Academy of Marketing Science (AMS) Annual Conference held in Fort Lauderdale, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, services marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Acadeмуђ́ةs flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science |
| Notes |
International conference proceedings |
|
Includes author index |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Online resource; title from PDF title page (SpringerLink, viewed May 7, 2015) |
| Subject |
Marketing -- Congresses
|
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BUSINESS & ECONOMICS -- Industrial Management.
|
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BUSINESS & ECONOMICS -- Management.
|
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BUSINESS & ECONOMICS -- Management Science.
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BUSINESS & ECONOMICS -- Organizational Behavior.
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Marketing
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| Genre/Form |
proceedings (reports)
|
|
Conference papers and proceedings
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|
Conference papers and proceedings.
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Actes de congrès.
|
| Form |
Electronic book
|
| Author |
King, Robert L., editor.
|
| ISBN |
9783319170497 |
|
331917049X |
|
3319170481 |
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9783319170480 |
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