How are New Technologies and Social Media Changing Our Lives -- Social Networks -- Social Media -- Theoretical Explanations of Social Media Use -- Human Communication and Social Media -- The Effects of Social Media -- Social Media and Social Innovations -- Facebook -- Twitter -- Business Uses of Social Media -- Culture and Social Media -- Eastern and Western Communication Styles -- Social Media in Japan -- Conclusions -- References -- Appendices
Summary
Currently, more than half the population in developed countries has experienced online social networking. What is more, a quarter of the world's citizens now have a profile in social media, whose users number 1.47 billion. Although English-speaking countries top the list of active social media-using nations, people from all around the world are represented in online social network channels. Social media obviously is a global phenomenon; however, we don't know much about how each nation uses this tool and whether cultural values and demographic factors impact the usage behavior
