| Description |
1 online resource |
| Series |
SAGE Knowledge. Cases |
|
SAGE Knowledge. Cases
|
| Summary |
Trend Pie LLC is a fast growing digital influence-marketing company started by a college student who recognized an opportunity to leverage his following on social media to create a business. It is an exciting case for students both because it is a real story and because it concerns a student who established a million dollar company from his dorm room. The case follows the start-up and growth of the venture, discussing how the founder developed a successful business model and overcame his first challenges. The case ends with a dilemma about what the founder should do with the business once he graduated from the university |
| Notes |
Originally published in Adams, P., & Ricci, V. (2017). Trend Pie: Turning a social media network into a business. The International Journal of Entrepreneurship and Innovation, 18(3), 210-215 |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on XML content |
| Subject |
Trend Pie LLC
|
|
Online social networks in business.
|
|
New business enterprises.
|
|
New business enterprises.
|
|
Online social networks in business.
|
| Genre/Form |
Case studies.
|
|
Case studies.
|
|
Études de cas.
|
| Form |
Electronic book
|
| Author |
Ricci, Victor, author
|
| ISBN |
9781526447258 |
|
1526447258 |
|
