| Description |
1 online resource (vii, 215 pages) |
| Contents |
Ready : the overview -- Domain knowledge : where did you get your idea? -- The market : how big is it, and how fast is it growing? -- Lifecycles and trends : how are these affecting your market? -- Your competitors : what are they doing? -- The experts : what do they say? -- The ready checklist -- Aim : the overview -- Research : learning what you really need to know -- Interviews : getting to the market pain -- Who are you after? : finding your target audience -- Turning data into results : how to practically apply all that you've learned -- Outside help : using research professionals -- Countdown : preparing the market for your product -- The aim checklist -- Fire : the overview -- Sales and marketing : budget for it -- The details : write product specs and schedules -- Fast to market : get a market-oriented product out quickly -- Early customers : recruit design partners and advisory boards -- Showtime : launch, market, and sell the product -- The fire checklist |
| Summary |
Know if you'll hit your targets before pulling the trigger on any marketing plan. More than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money. He shows you the fast, systematic and proven approach of performing Market Validation in advance of making a large product investment. Adams outlines a simple and effective market v |
| Notes |
English |
|
Print version record |
| Subject |
New products -- Marketing
|
|
Marketing -- Planning
|
|
BUSINESS & ECONOMICS -- Green Business.
|
|
Marketing -- Planning
|
|
New products -- Marketing
|
| Form |
Electronic book
|
| ISBN |
9780470610565 |
|
0470610565 |
|
1282549499 |
|
9781282549494 |
|
9780470610589 |
|
0470610581 |
|
9786612549496 |
|
6612549491 |
|
