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E-book
Author Adese, Jennifer, author.

Title Aboriginal TM : the cultural and economic politics of recognition / Jennifer Adese
Published Winnipeg, Manitoba : University of Manitoba Press, 2022

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Description 1 online resource (x, 260 pages) : illustrations
Contents Aboriginal, aboriginality, aboriginalism, aboriginalization : what's in a word? -- Aborigalized multiculturalism™ : Canada's Olympic national brand -- Selling aboriginal experiences and authenticity : Canadian and aboriginal tourism -- Marketing aboriginality and the branding of place : the case of Vancouver International Airport -- Conclusion: Thoughts on the end of aborignalization and the turn to indigenization
Summary "In Aboriginal™, Jennifer Adese explores the origins, meaning, and usage of the term "Aboriginal" and its displacement by the word "Indigenous." In the Constitution Act, 1982, the term's express purpose was to speak to the "aboriginal rights" acknowledged in Section 35(1). Yet in the wake of the Constitution's passage, Aboriginal, in its capitalized form, became far more closely aligned with Section 35(2)'s interpretation of which specific groups held those rights, and was increasingly used to describe and categorize people. More than simple legal and political vernacular, the term Aboriginal (capitalized or not) has had real-world consequences for the people it defined. Aboriginal™ argues the term was a tool used to advance Canada's cultural and economic assimilatory agenda throughout the 1980s until the mid-2010s. Moreover, Adese illuminates how the word engenders a kind of "Aboriginalized multicultural" brand easily reduced to and exported as a nation brand, economic brand, and place brand--at odds with the diversity and complexity of Indigenous peoples and communities. In her multi-disciplinary research, Adese examines the discursive spaces and concrete sites where Aboriginality features prominently: the Constitution Act, 1982; the 2010 Vancouver Olympics; the "Aboriginal tourism industry"; and the Vancouver International Airport. Reflecting on the term's abrupt exit from public discourse and the recent turn toward Indigenous, Indigeneity, and Indigenization, Aboriginal™ offers insight into Indigenous-Canada relations, reconciliation efforts, and current discussions of Indigenous identity, authenticity, and agency."-- Provided by publisher
Analysis Canada
Ethnic identity
Indigenous peoples
Legal status, laws, etc
Political aspects
Social aspects
Terminology
Notes Title appears with the trademark symbol after the word "Aboriginal"
Bibliography Includes bibliographical references and index
Notes Description based on online resource; title from digital title page (viewed on November 15, 2022)
Subject Indigenous peoples -- Canada -- Ethnic identity
Indigenous peoples -- Ethnic identity -- Social aspects -- Canada
Indigenous peoples -- Canada -- Terminology
Indigenous peoples -- Ethnic identity -- Political aspects -- Canada
Indigenous peoples -- Legal status, laws, etc. -- Canada
SOCIAL SCIENCE / Indigenous Studies.
Indigenous peoples
Indigenous peoples -- Ethnic identity
Indigenous peoples -- Legal status, laws, etc.
Canada
Genre/Form Terminology
Form Electronic book
ISBN 9781772840063
1772840068
1772840076
9781772840070
Other Titles AboriginalTM
Aboriginal trademark
Aboriginal