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Book Cover
Author Mathe-Soulek, Kimberly, author

Title Stone Lion Inn : haunting in a small town / Kimberly Mathe-Soulek, Grant C. Aguirre, Mary G. Roseman, Iona Dallinger
Published London : International CHRIE, 2016
Online access available from:
Sage Business Cases    View Resource Record  


Description 1 online resource : illustrations
Series SAGE Business Cases
SAGE Business Cases
Summary The Stone Lion Inn was started by Rebecca Luker in the mid 1980's as the state of Oklahoma's first bed and breakfast. During a time of economic hardship in the state, Luker sought to generate strong revenue by adding a murder mystery component to a patron's stay for an extra fee. Simultaneously, some guests started describing ghostly encounters in their stay at the Stone Lion Inn. The hauntings may have scared some business owners away, but Luker saw it as an opportunity to grow the business and to reach guests by uniquely and strategically positioning Stone Lion Inn. Through the use of emotional branding and atmospherics, this case examines how marketing tactics of the Stone Lion Inn have brought success to the establishment
Notes Originally Published InMathe-Soulek, K., Aguirre, G. C., Roseman, M. G., and Dallinger, I. (2016). Stone Lion Inn: Haunting in a small town. Journal of Hospitality and Tourism Cases, 5(2), 48-56
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject Stone Lion Inn -- Case studies
Haunted hotels -- Marketing -- Case studies
Hotels -- Oklahoma -- Marketing -- Case studies
Small business marketing -- Case studies
Hotels -- Marketing.
Small business marketing.
Genre/Form Case studies.
Form Electronic book
Author Aguirre, Grant, author.
Dallinger, Iona, author
Roseman, Mary G., author
ISBN 1529713439