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Streaming video
Author Ahearn, Brian speaker

Title Persuasive Selling. with Brian Ahearn
Published Carpenteria, CA linkedin.com, 2016
Online access available from:
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Description 1 online resource (streaming video file)
Summary Learn the eight psychological concepts that play an integral role in the sales process, and how you can use these concepts to refine your sales approach
Understanding how people think and behave is key to the art of persuasion?and any successful sale. In this course, Brian Ahearn draws on the work of social psychologists and behavioral economists to provide concrete, actionable items for each stage of the sales process. To begin, learn the eight psychological concepts that you can employ throughout the sales workflow: reciprocity, liking, social proof, authority, consistency, scarcity, compare/contrast, and because. Next, learn how these concepts play a role in the early stages of the sales cycle, as well as how they can help you realize the qualities of your ideal client, deliver presentations, handle objections, negotiate, close, and ask for referrals. Lastly, learn how to grow from each sale and continuously refine your approach
Notes 11/23/201612:00:00AM
Cast Presenter: Brian Ahearn
Notes Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection
Genre/Form Instructional films.
Educational films.
Form Streaming video
Author Linkedin (Firm)