Limit search to available items
Book Cover
E-book
Author Keller, Peter

Title New Challenges for Tourism Promotion : Tackling High Competition and Multimedia Changes
Published Berlin : Erich Schmidt Verlag, 2012

Copies

Description 1 online resource (189 pages)
Series International tourism research and concepts ; v. 6
International tourism research and concepts ; v. 6.
Contents Front cover; Front matter; Foreword; Table of Contents; Introduction; The Practitioner's View; National Tourism Promotion: Lessons to be Learned and Challenges Ahead; The Growing Importance of E-Promotion: The Example of Switzerland Tourism; Section 1: Promotion; The Emerging Role of Social Media in Tourism Marketing Promotion; Promotional Decision-making Time of Visitors at a National Arts Festival; Promoting Tourism Products via 3D Graphic Arts; Section 2: Special Interest; Organisational Challenges of Using Social Media Marketing: The Case of two Network Carriers
Creating a Powerful Niche Product -- Ways to Successful Branding of 'Energy-Tourism'Antedecents of Domestic Tourism Demand in Tanzania; Section 3: Institutional Aspects; Public Financing of Tourism Organisations: A Conceptual Approach; New Ways for Public-Private Partnerships to Meet Challenges at the Destinations in Hungary; Marketing and Sustainable Tourism in Alpine Destinations; List of Authors; Back cover
Summary HauptbeschreibungIncreased competition, the ongoing differentiation process of potential visitors needs and the irreversible development to a multimedia information and communication society are tremendous challenges for institutions which aim to attract and keep loyal visitors. In this book, AIEST's experts put forward new ideas on how to rise to some of the most intriguing and urgent questions of modern tourism promotion.- Macroeconomic Impacts: how to face and deal with growing markets, increased global competition or differentiation effects in mature market environments.- Tourism Promotio
Bibliography Includes bibliographical references
Notes Print version record
Subject Tourism -- Marketing
Tourism -- Marketing
Form Electronic book
Author Laesser, Christian
Anderson, Wineaster
Caliesch, David
Ferla, Michel
Jiricka, Alexandra
Keller, Peter
Klimek, Katarzyna
Kruger, Martinette
Liebrich, Andreas
Marciszewska, Barbara
Marciszewski, Krzysztof
Matos-Wasem, Rafael
Nemes, Andrea
Pröbstl, Ulrike
Saayman, Melville
Salak, Boris
Scaglione, Miriam
Schegg, Roland
Smeral, Egon
Stolba, Petra
Volo, Serena
Wirth, Veronika
AIEST
ISBN 9783503138395
3503138390