Title The relationship between recall, cognitive responses, and advertising effectiveness : effects of delay and context / by Amitava Chattopadhyay and Joseph W. Alba

Published Cambridge, Mass. : Marketing Science Institute, [1989] ©1989

Copies

Location	Call no.	Vol.	Availability
WATERFT BUSINESS	659.111 Cha/Rbr		AVAILABLE

Description 29 pages ; 28 cm Series Report ; no. 89-103 Report (Marketing Science Institute (Cambridge, Mass.)) ; no.89-103 Notes "January 1989." Bibliography Includes bibliographical references (pages 25-28) Subject Advertising -- Psychological aspects. Author Alba, Joseph W.

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