| Description |
1 online resource (1237 pages) |
| Contents |
Cover; Title Page; Copyright Page; Table of Contents; List of figures, photos and tables; Contributors; Acknowledgements; Publisher's acknowledgements; Introduction; Contemporary European media and media study; Digitisation and its effects; But what are the media?; How to use this book; The media, studying the media and media studies; Questions; Part 1: Understanding the Media; Introduction; 1. Approaches to the Media; Introducing the terrain; 'Replace capitalism with something nice': Marxist approaches to media; 'Money, money, money': political economy approaches to media |
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'Time after time': the Frankfurt School approaches to media'Dangerous minds': more ideology approaches to media; 'Going native?': ethnographic approaches to media; 'I can't get no satisfaction': uses and gratifications approaches to media; 'All about my mother': psychoanalytical approaches to media; 'I saw the sign': semiotic approaches to media; 'Girl power?': feminist approaches to media; 'The end is just the beginning'; Questions; 2. Media Form; Introduction; Form and content; Form and interpretation; Elements of formal analysis; '9/11'; The future of form in media study; Exercises; Note |
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3. Models of Media InstitutionsIntroduction; The age of analogue television; The 'old' models of broadcasting; The pace of deregulation; The effects of broadcasting deregulation; Towards the digital era; The evolving model; Questions; 4. The Media in Europe; Introduction; What is a media system?; How to compare media systems; Classifications of European media systems; Leading media systems in Europe: Britain, France and Germany; Media systems in Central and Eastern Europe and the Post-Communist model; The media systems of small states; Conclusion; Questions; Part 2: What are the Media? |
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Introduction5. Comics; Introduction; Albums for all tastes; Respectability: a 'ninth art'?; Cultural crossovers; Economic factors; The position of the UK; Continuing marginalisation; Questions; 6. Photography; Introduction; Identity and meanings; Selling photography; Popular photography; The photograph as document; Photography as art; Photography as entertainment; Questions; 7. Book Publishing; Background; A brief history; Categories of books; Publishers; Subsidies and prices; Sales outlets; Rights and territories; Digital developments; The future of the book; Questions; 8. Public Relations |
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IntroductionNews and media strategies; The rise of 'promotional culture'; Promotional resources; Policing enclosure and disclosure; Iraq: the use of propaganda and PR activities; Promotional strategies: lobbying versus media relations; Problems of coherence and division; Media factors; The impact and success of promotional strategies; Changing trends?; Conclusion; Questions; 9. Newspapers; Introduction; National newspaper industries: a framework for analysis; Newspapers in the information age; Conclusion; Questions; 10. Magazines; Magazines in Europe; The magazine business |
| Summary |
Today, arguably more than at any time in the past, media are the key players in contributing to what defines reality for the citizens of Europe and beyond. This book provides an introduction to the way that the media occupy such a position of prominence in contemporary human existence. This expanded and fully updated third edition of the bestselling The Media: An Introduction collects in one volume thirty-six specially commissioned essays to offer unrivalled breadth and depth for an introduction to the study of contemporary media. It addresses the fundamental questions about to |
| Notes |
Production and distribution |
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Print version record |
| Form |
Electronic book
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| Author |
Cobley, Paul
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| ISBN |
9781317865223 |
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1317865227 |
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