| Description |
1 online resource (1 volume) : illustrations |
| Series |
Giving voice to values on business ethics and corporate social responsibility collection |
|
Giving voice to values on business ethics and corporate social responsibility collection.
|
| Contents |
Why read a book on sales ethics? -- The key concepts in sales ethics -- The economic theories underlying sales ethics -- Preparing for negotiations -- The phases of sales ethics -- Conclusions: the second step |
| Summary |
Do ethics pay? In an attempt to answer this question, the authors analyze the economic theories that might rehabilitate ethics in the world of sales and turn them into an effective tool for conducting negotiations. This book proposes a "bottom-up" approach that starts from an analysis of sales activities to build a business style that, if adopted by an entire organization, can make the difference thus enhancing the company's success. Italian culture provides a backdrop to the book; the authors reinterpret the particular nature of the country's economic and social fabric and integrate this |
| Analysis |
customer relationship |
|
effectiveness |
|
negotiation technique |
|
reciprocity |
|
Sales Ethics |
|
sales strategy |
|
trust |
|
value |
|
well-being |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Online resource; title from title page (Safari, viewed June 3, 2015) |
| Subject |
Selling -- Moral and ethical aspects
|
|
Business ethics.
|
|
Business ethics
|
|
Selling -- Moral and ethical aspects
|
| Form |
Electronic book
|
| Author |
Aleo, Alberto, author
|
| ISBN |
9781606499276 |
|
1606499270 |
|
