| Description |
1 online resource : illustrations |
| Series |
SAGE Research Methods. Cases |
|
SAGE Research Methods. Cases
|
| Summary |
The project described in this case study discusses the relationship between corporate social responsibility motivations and customer extra-role behavior in an emerging market context. It examines the moderating role of ethical corporate identity on this relationship in two replicated scenario-based experiments in two different contexts (i.e., high corporate social responsibility fit vs. low corporate social responsibility fit). The case briefly covers the theoretical underpinnings of the scenario method and explains the applications and concludes that the use of the scenario technique is effective in the manipulation of different constructs given the complexities involved in the method. In addition, it offers a critical review of the overall utilization of the method in the project, in particular, highlighting the challenges faced when using this method and what could have been improved |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on XML content |
| Subject |
Experimental design.
|
|
Market segmentation -- Moral and ethical aspects.
|
|
Social responsibility of business -- Moral and ethical aspects.
|
| Form |
Electronic book
|
| Author |
Isiksal, Didem Gamze, author
|
|
Karaosmanoğlu, Elif, 1975- author
|
| ISBN |
1526472422 |
|
9781526472427 (ebook) |
|
