Title Qatar's nation branding and soft power : exploring the effects on national identity and international stance / Nawaf Al-Tamimi, Azzam Amin, Nourollah Zarrinabadi

Published Cham : Springer, [2023] ©2023

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Description 1 online resource (xi, 92 pages) Series Contributions to international relations, 2731-507X Contributions to international relations. 2731-507X Contents Chapter 1. Introduction -- Chapter 2. Terminological Definitions -- Chapter 3. Describing Qatar -- Chapter 4. Creating Nation Brand: The Model of Qatar -- Chapter 5. The Blockade, Social Media, and National Identity -- Chapter 6. Conclusion Summary This open access book examines how creating a national brand assisted Qatar in absorbing the shock and awe following the outburst of the crisis with Saudi Arabia, Bahrain, Egypt, and the United Arab Emirates in May 2017. The authors discuss the country's diplomatic performance, which was characterized by five main factors that helped Qatar to deal with the crisis successfully. These factors include the failure of the element of surprise, years of building Qatar's national brand, Qatar's arsenal of soft power, international alliances, and the opponents' quandary. This book further scrutinizes Qatar's role in the region and all questions related to this role through the lenses of its nation brand. The book provides explanations for the success of Qatar in absorbing the "shock and awe" in the early stage of the last Gulf crisis, presenting various arguments on how establishing a nation brand helped Qatar to deal with the crisis successfully. The book follows an original approach that views the Qatari case from a scientific perspective, investigating the art of nation branding. It will appeal to students, researchers, and scholars of international relations, psychology, political science, and journalism, as well as policy-makers interested in a better understanding of soft power, nation branding, Middle East studies, and diplomacy Notes Online resource; title from PDF title page (SpringerLink, viewed February 7, 2023) Subject National characteristics, Qatari. Branding (Marketing) branding. Branding (Marketing) Diplomatic relations International relations -- Administration National characteristics, Qatari SUBJECT Qatar -- Foreign relations Qatar -- Foreign relations administration Subject Qatar Form Electronic book Author Amin, Azzam, author Zarrinabadi, Nourollah, author ISBN 9783031246517 3031246519

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