Title 2006 AMA Educators' proceedings : enhancing knowledge development in marketing / edited by Dhruv Grewal, Michael Levy, R. Krishnan

Published Chicago, Ill. : American Marketing Association, 2006

Copies

Location	Call no.	Vol.	Availability
WATERFT BUSINESS	658.800175 Tam/Epe 2006		AVAILABLE

Description 1 CD-ROM : sound, color ; 4 3/4 in 4 3/4 in Series Proceedings series (American Marketing Association). Educators' proceedings ; v. 17 Prior Title American Marketing Association. Educators' Conference. Educators' conference proceedings Notes System requirements: Windows: 98SE, NT SP6, Me, 2000, XP. Mac: OS 10.2.2 - OS 10.4 Subject Marketing -- Congresses. Genre/Form Conference papers and proceedings. Author Grewel, Dhruv Levy, Michael. Krishnan, R. American Marketing Association. Educators' Conference (2006 : Chicago, Ill.) ISSN 0888-1839 ISBN 0877573220

Other Titles Enhancing knowledge development in marketing AMA Educator's proceedings

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