Title Brand building on the internet / Martin Lindström, Tim Frank Andersen

Edition [New edition] Published South Yarra, Vic. : Hardie Grant Books, 2000

Copies

Location	Call no.	Vol.	Availability
MELB	658.827 Lin/Bbo		AVAILABLE

Description 319 pages : illustrations ; 23 cm Notes Previously published: 1999 Bibliography Includes bibliographical references (pages 316-318) Subject Advertising -- Brand name products -- Case studies. Brand name products. Internet advertising -- Case studies. Web site development. Author Andersen, Tim Frank. Lindström, Martin, 1970- Maerkevaerer paa internette. English ISBN 1876719192

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