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Book Cover
Author Loureiro, Sandra Maria Correia, 1967- author

Title The market is calling for Biolage R.A.W. / Sandra Maria Correia Loureiro, Paulo Anes
Published London : SAGE Publications: SAGE Business Cases Originals, 2019
Online access available from:
Sage Business Cases    View Resource Record  


Description 1 online resource : illustrations
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary Biolage R.A.W. is a professional haircare brand launched in 2017, in Portugal. The brand is taking its first steps into the Portuguese market and facing a lack of awareness about high-end natural products along with facing challenges pricing in this segment. This case encourages students to discuss how Biolage R.A.W. can come up with a launch strategy in a market where the brand name is unknown, and the price of the products is regarded as high by the target consumer
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject Biolage R.A.W
Branding (Marketing) -- Portugal -- Case studies.
Hair preparations industry -- Portugal -- Case studies.
Product management -- Portugal -- Case studies.
Genre/Form Case studies.
Form Electronic book
Author Anes, Paulo, 1962- author
ISBN 1526466163
9781526466167 (ebook)