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Authors (Last name first) (1-2 of 2)
Ang, Lawrence,
1
2014
Principles of integrated marketing communications
Ang, Lawrence, author
Melbourne VIC, Australia : Cambridge University Press, 2014
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Electronic Resources
2
2021
Principles of integrated marketing communications : an eEvidence-based approach
Ang, Lawrence, author
Second edition
Cambridge : Cambridge University Press, 2021
Rating:
Electronic Resources
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