vi, 73 pages (loose-leaf) : illustrations ; 32 cm in folder
Contents
Contents: Module A: Absolute beginners' guide to audience research -- Module B: Basics of audience research -- Module C: Conducting your own audience research: using the DIY audience research questionnaire
Summary
[This document] was written to provide organisations with guidance and advice on how to conduct effective audience research and better understand audiences. Access to reliable information can help make the most of limited budgets. From informal observation to focus groups and questionnaires, this book explores creative ways to manage this essential marketing activity"--Foreword, p. 1
