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Book Cover
Book
Author Arth, Marvin.

Title The newsletter editor's handbook / Marvin Arth, Helen Ashmore & Elaine Floyd
Edition Fifth edition
Published St. Louis, MO : Newsletter Resources, 1998

Copies

Location Call no. Vol. Availability
 MELB  070.41 Mar/Neh  AVAILABLE
Description xii, 264 pages : illustrations ; 23 cm
Contents 1. Spread the News -- 2. Who Needs a Newsletter? -- 3. Management Skills for Editors -- 4. Target the News -- 5. Gather the News -- 6. Professional Writing & Editing -- 7. Secret Formulas for Headlines -- 8. Editing for Design -- 9. Reader-Friendly Designs -- 10. Laying Out Each Issue -- 11. Production & Distribution -- 12. Strategies for Online Searches -- App. 1. Publication Guidelines -- App. 2. Model Stylebook -- App. 3. Formula Stories -- App. 4. Form Contracts -- App. 5. Resources for Editors -- App. 6. Gold-Mine Web Sites
Summary "The Newsletter Editor's Handbook shows you tricks and techniques used by reporters to write in professional news style under tight deadlines; interview for quotes that create the perfect article; craft headlines, leads and captions that hook readers; manage your own string of reporters and volunteers; and avoid copyright and libel problems." "This book also gives you the inside story on the latest uses of computer and online technology including how to find information fast on the Internet, write articles that fit perfectly on the page ... every time; and choose fonts and newsletter templates." "Top it all off with a stylebook that answers your grammar and style questions and you'll see why The Newsletter Editor's Handbook is a favorite desktop reference."--BOOK JACKET
Notes Includes index
Bibliography Previous edition called: Newsletter editor's desk book
Subject Newsletters.
Author Ashmore, Helen.
Floyd, Elaine, 1961-
LC no. 94021166
ISBN 0963022261