Title Southern marketing : theory and applications Vol. II : proceedings of the 1996 Australian Marketing Educators' Conference / editors: Christopher Riquier, Byron Sharp

Published Adelaide : Marketing Science Centre, Elton Mayo School of Management, University of South Australia, [1996]

Copies

Location	Call no.	Vol.	Availability
MELB	380.1 Riq/Smt	2	AVAILABLE

Description 708 pages : illustrations ; 30 cm Notes "Hosted by the Marketing Science Centre" Bibliography Includes bibliographical references Subject Consumer behavior -- Congresses. Marketing -- Congresses. Marketing -- Australia -- Congresses. Genre/Form Conference papers and proceedings. Author Riquier, Christopher Sharp, Byron. Elton Mayo School of Management. Marketing Science Centre

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