| Description |
1 online resource (385 pages) |
| Series |
Foundations of Sport Management |
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Foundations of sport management
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| Contents |
Cover; Title Page; Copyright Page; Table of Contents; List of illustrations; Editor and author biographies; Preface; CSR within the sport industry: an overview of an emerging academic field; PART I Theoretical perspectives on CSR in sport; 1 Perspectives on social responsibility in sport; 2 CSR in sport: who benefits?; 3 Viewing CSR through sport from a critical perspective: failing to address gross corporate misconduct?; 4 Teaching CSR: considerations for sport management education; PART II Implementing CSR in sport; 5 Social responsibility and LIVESTRONG |
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6 "Getting the tactics right": implementing CSR in English football7 CSR and environmental responsibility: the case of NCAA athletic departments; 8 Environmental CSR practices within the Asian sport event industry: a case study of the Beijing Olympics; 9 Incorporating accessibility and disability in the Manchester United culture and organization as part of their CSR policies; 10 Connecting with people: best practices in Northern Ireland; 11 Inter Movistar Futsal: much more than just indoor football; 12 Sport and CSR in Japan; PART III Stakeholder engagement in CSR in sport |
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13 Delivery of large-scale CSR efforts through corporate community involvement: lessons from Major League Baseball's Reviving Baseball in Inner Cities program14 Engaging communities through sport: sustainability as a means of enacting CSR; 15 Olympics, social responsibility and stakeholders; 16 A foundation for winning: athletes, charity and social responsibility; 17 Stakeholder engagement in European football; PART IV Communicating CSR in sport; 18 The Premier League: a commitment to social responsibility; 19 "Street Violence Ruins Lives": communicating CSR initiatives |
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20 Italian sport federations: communicating CSR through the social reportPART V Measuring CSR in sport; 21 Cause-related marketing/sponsorship in sport; 22 Assessing social impact of sport-industry philanthropy and CSR; 23 The paradox of CSR measurement: putting the "responsibility" back in CSR through program evaluation; 24 Measuring and evaluating community sports projects: Notts County Football in the Community; 25 Implementing "monitoring and evaluation" techniques within a Premier League Football in the Community scheme: a case study involving Everton in the Community |
| Summary |
As the role of sport in society becomes ever more prominent and as sports organisations become increasingly influential members of the global community, so it has become more important than ever for sport to consider its wider social responsibilities. The Routledge Handbook of Sport and Corporate Social Responsibility is the first book to offer a comprehensive survey of theories and concepts of CSR as applied to sport, and the social, ethical and environmental aspects of sport business and management. It offers an overview of perspectives and approaches to CSR in spor |
| Notes |
Conclusion: Trends, challenges and the future for CSR in sportIndex |
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Print version record |
| Form |
Electronic book
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| Author |
Babiak, Kathy
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|
Walters, Geoff
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| ISBN |
9781135011734 |
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1135011737 |
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