Front cover; CONTENTS; PREFACE; CONTRIBUTORS; ABOUT THE AUTHORS; CHAPTER 1. THE IMPORTANCE OF BUSINESS STRATEGY AND THE EXTERNAL BUSINESS ENVIRONMENT; CHAPTER 2. CRITICAL BEGINNINGS; CHAPTER 3. UNDERSTANDING EXISTING STRATEGY; CHAPTER 4. IDENTIFICATION OF KEY PERFORMANCE MEASURES; CHAPTER 5. MONITORING AND FORECASTING THE ENVIRONMENT; CHAPTER 6. INFLUENCERS OF CORPORATE STRATEGY; CHAPTER 7. ORGANIZATION DESIGN AND STRUCTURE; CHAPTER 8. STRATEGIC MARKETING ISSUES; CHAPTER 9. FINANCIAL STATEMENTS; CHAPTER 10. PRODUCTION AND OPERATIONS MANAGEMENT; CHAPTER 11. HUMAN RESOURCES
CHAPTER 12. MANAGEMENT INFORMATION SYSTEMSCHAPTER 13. ANALYZING GLOBAL BUSINESS; INDEX; Back cover
Summary
The Importance of Business Strategy & the External Business Environment. Critical Beginnings. Understanding Existing Strategy. Identification of Key Performance Measures. Monitoring and Forecasting the Environment. Struggle for Survival and Prosperity. Functional Area - Organization Design and Structure. Functional Area -Strategic Marketing Issues. Functional Area-Financial Statements. Functional Area-Production and Operations Management. Functional Area - Human Resources. Management Information Systems. Analyzing Global Business
