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Book Cover
Author Silic, Mario, author

Title Email : from hero to zero - the beginning of the end? / Mario Silic, Andrea Back, Dario Silic
Published London : Palgrave MacMillan UK, 2015
Online access available from:
Sage Business Cases    View Resource Record  


Description 1 online resource : illustrations
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary In 2011, the CEO of Atos, Thierry Breton, announced an unprecedented move for the company. The global information services giant would become a 'zero' email company with the objective of eradicating internal email use and replacing it with blueKiwi - enterprise social network software. This case serves to teach the challenges and key lessons behind the social collaboration transformation in a large organization where 76,000 employees switched to a new mode of collaboration. The approach of how to become a zero email company is detailed, highlighting the importance of the first-order and second-order change. The case helps to understand what it takes to shift organizational culture and employee mindset, as well as what challenges and barriers need to be overcome to make such an important step on a large organizational scale
Notes Originally Published InSilic, M., Back, A., & Silic, D. (2015). Email: From hero to zero - The beginning of the end? Journal of Information Technology Teaching Cases, 5, 84-91
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject Breton, Thierry.
Atos -- Case studies
Electronic mail messages -- Case studies.
Organizational change -- Case studies.
Genre/Form Case studies.
Form Electronic book
Author Back, Andrea, author
Silic, Dario, author
ISBN 1526476371
9781526476371 (ebook)