| Description |
1 online resource : illustrations |
| Series |
Very short introductions |
|
Very short introductions.
|
| Contents |
Economics and behaviour -- Motivation and incentives -- Social lives -- Quick thinking -- Risky choices -- Taking time -- Personalities, moods, and emotions -- Behaviour in the macroeconomy -- Economic behaviour and public policy |
| Summary |
Behavioural economics blends insights from economics and psychology to explain how people make everyday decisions. Analysing the forces that drive everyone's behaviour, the book helps us understand what people are motivated by, our impulse purchases, why we struggle to save, and how supermarkets can manipulate what and how much we buy |
| Notes |
Previously issued in print: 2017 |
| Bibliography |
Includes bibliographical references and index |
| Audience |
Specialized |
| Notes |
Online resource; title from home page (viewed on January 24, 2017) |
| Subject |
Economics -- Psychological aspects.
|
|
Economics -- Psychological aspects
|
| Form |
Electronic book
|
| LC no. |
2016950215 |
| ISBN |
9780191816475 |
|
0191816477 |
|
019875499X |
|
9780198754992 |
|
9780191071188 |
|
0191071188 |
|
