| Description |
1 online resource (xii, 300 pages, 8 unnumbered pages of plates) : illustrations |
| Contents |
A place called Artelxo -- An entrepreneur called Ortega -- And some ideas gestating -- A family from a garage in search of gaps in the sector -- The concept takes shape: manufacturing becomes industrial -- Market and customer- the start and finish of everything -- The first attempt to open a shop doesn't take- but the success of Zara can be seen -- Logistics: the challenge of marrying production and distribution -- Thinking big: Galicia is too small -- And Spain, too -- Concepts aimed at reaching everybody: adding chains -- On the road to the Stock Exchange -- The market price -- Isla for Castellano: the light and shade of a scare in the form of a crisis -- A model for management -- Amancio, Indltex and the future- with the family? -- Epilogue: a sensation- or perhaps rather more |
| Summary |
Zara is the best known Spanish brand at an international level, and is listed among the hundred most valuable companies in the world. This insightful new book reveals the secrets behind Zara's success and examines the steps that its creator, Amancio Ortega, took to make Zara the global market leader in fashion |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Translated from the Spanish |
|
Print version record |
| Subject |
Ortega Gaona, Amancio, 1936-
|
| SUBJECT |
Ortega Gaona, Amancio, 1936- fast (OCoLC)fst01593290 |
| Subject |
Zara Ltd.
|
| SUBJECT |
Zara Ltd. fast (OCoLC)fst01796608 |
| Subject |
Fashion merchandising -- Case studies
|
|
BUSINESS & ECONOMICS -- Infrastructure.
|
|
BUSINESS & ECONOMICS -- Corporate & Business History.
|
|
Fashion merchandising.
|
|
Mode.
|
|
Textileinzelhandel.
|
|
Welt.
|
| Genre/Form |
Case studies.
|
| Form |
Electronic book
|
| ISBN |
9780230239623 |
|
0230239625 |
|
9781282278264 |
|
1282278266 |
|
