Description |
1 online resource (xviii, 237 pages) |
Contents |
Taking aim at the mom market -- Talking about my generation -- Working it: mothers in the office -- Baby boomers: parenting pioneers -- Gen X marks the spot -- Generation Y not? -- Silver birds, gilded wallets -- Messages for moms -- Reaching the right moms the write way -- Getting moms buzzing through public relations -- Connecting with moms through brand experiences -- Moms online and unplugged -- Cultural influences in a mom's world -- Opportunities for the future |
Summary |
Mom marketing experts Maria Bailey and Bonnie Ulman, authors of Trillion-Dollar Moms, share fresh insights from thousands of moms as consumers, entrepreneurs, and employees and give marketing professionals the knowledge and tools they need to win mothers' hearts and wallets |
Bibliography |
Includes bibliographical references and index |
Subject |
Women consumers -- United States
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Mothers -- United States.
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Marketing -- United States
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New Age consumers -- United States
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Marketing
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Mothers
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New Age consumers
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Women consumers
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United States
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Form |
Electronic book
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Author |
Ulman, Bonnie W.
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ISBN |
1419504576 |
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9781419504570 |
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1598755129 |
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9781598755121 |
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