| Description |
192 pages : illustrations (chiefly color) ; 26 cm |
| Contents |
I. Definition -- Introduction -- What is typography -- II. Function -- Language: the spoken system -- Language: the written system -- Grammar -- The lexicon -- Communication theories -- III. Form -- Towards a 26-letter alphabet -- Towards upper-and lower-case letters -- Classifying and describing typefaces -- IV. Manufacture & design -- Type is not lettering -- Hand punchcutting and movable metal type -- Mechanical punchcutting and composition of metal type -- Phototypesetting -- Beyond the physical: digital typesetting -- Designing type today -- V. Structure -- Approaches to design -- Designing with type in two dimensions -- From the ten elements to unified design -- Typography in time: film and new media -- VI. Conventions -- The styling of details within text -- Glossary -- Further reading -- Timechart of type designers -- App. 1. keyboard mapping for Macintosh -- App. 2. keyboard mapping for PC -- App. 3. who's who of designers mentioned in this book -- App. 4. ISO paper sizes |
| Summary |
This book provides an essential grounding for readers of all levels. Typography is the mechanical notation and arrangement of language that is used to make multiple copies, whether by printed or electronic means. This book provides an overview to the bewildering variety of typefaces available, and a practical guide to using type as a meaningful element of design in all media |
| Bibliography |
Includes bibliographical references (pages 174-175) and index |
| Subject |
Type and type-founding.
|
|
Graphic design (Typography)
|
| Author |
Haslam, Andrew.
|
| LC no. |
2001091521 |
| ISBN |
0823055248 |
|
1856694372 |
|
