| Description |
1 online resource (1 volume) : illustrations |
| Summary |
Business Research Methods provides students with the knowledge, understanding and necessary skills to complete a business research. The reader is taken step-by-step through a range of contemporary research methods, while numerous worked examples and real-life case studies bring to life the realities of undertaking these researchs. Emphasis on data analysis is the key strength of this book. The book uses the latest software packages: MS Excel (2007), SPSS 17 and Minitab 15 to solve statistical data analysis. The complexity of multivariate analysis is also dealt with the help of these three softwares |
| Notes |
Online resource; title from title page (viewed June 25, 2013) |
| Subject |
Management -- Research.
|
|
Business -- Research.
|
|
Business -- Research
|
|
Management -- Research
|
| Form |
Electronic book
|
| ISBN |
9789332510449 |
|
933251044X |
|
1299486525 |
|
9781299486522 |
|
